About Whitney
I studied advertising and graphic design, but early in my career chose to build on my natural affinity for brand building. For the last two decades, I've been immersed in bridging brand strategy with all forms of communication — visual and verbal identity, campaign development, physical environments, public relations and organizational design.
My industry experience spans travel, financial services, biotech, clean energy, electric auto and an assortment of projects with companies including Charles Schwab, Coca Cola, Sunrun, Credit Karma and Yonder.
Most recently, as CMO, I led the brand strategy for the travel platform start-up Yonder. Three years in, Yonder’s intellectual property was acquired by another nature-based travel company, but the exposure to regenerative travel practices changed the way I approach life. I’m now exclusively focusing my work on purpose-driven brands.
What best defines me? High EQ, strong visual thinking and in our data-obsessed world, a gift for connecting with the most left-brained executives. My work is strongly influenced by a deep passion for good design and moving the needle with purposeful branding. I Iove to help brands bring positive energy into the world.
